Integration detail

Appetier + Google Business Profile integration

Your listing stays accurate: Appetier checks it every week and proposes fixes you approve. Google gives this access only to a profile verified for 60 days.

What works

With your access: Sign in with Google, or invite Appetier's listings account as a Manager on your profile. Appetier reads your listing every week and shows each difference. It changes the listing only after you approve a fix. Google gives this access only to a profile verified for 60 days.

On our own: Without access, Appetier still drafts the corrected listing text, hours, and links for you to paste into Google yourself. Your storefront works either way, and it is the link you put on your profile.

What it does

With access to your profile, Appetier reads each mapped listing, compares it with your Appetier data, and proposes fixes. It also drafts review replies and posts for your approval.

Who it's for

Any restaurant that guests find through Google Search or Maps.

Your live listing gets compared every week

You connect with Google sign in, or invite Appetier's listings account as a Manager in Google. Each location is matched to its profile. Appetier reads the live listing every week and compares hours, holiday hours, website and menu links, categories, and photos with your Appetier data. Each difference shows both values. You choose how much Appetier fixes on its own.

Reviews and posts

Appetier drafts a reply in your brand's voice for each new Google review. Reviews of three stars or fewer, and any that mention an allergy, an illness, a staff member, or a legal matter, always wait for you. Posts come from your own menu and photos, up to three a week across connected channels, and you approve each one until you allow more.

The profile stays yours

Appetier never takes ownership of your profile. If it already carries a menu, Appetier can read it as a starting point, and reading changes nothing. A gap between the Google menu and yours never becomes an automatic fix. If your Google access stops working, the connection is marked for reconnecting and you are told once.

What Google requires first

Google gives Business Profile API access only to a profile that has been verified for 60 days. Until then, edit your listing in Google directly. Your Appetier storefront works without it, and it is the link you put on your Google profile.

What Google calls it now

Google called it Google My Business until 2021. Today it is Google Business Profile, the listing that appears in Search and Maps when someone looks up your restaurant. Appetier works on that listing, whichever name an owner still uses for it.

Setup steps

Where it fits in Appetier

Send email and SMS campaigns built from your guests' order history.

See restaurant marketing
  • Check Google's Business Profile access requirement
  • Keep editing hours and links in Google directly
  • Connect with Google sign in, or invite Appetier's listings account as a Manager
  • Match each location to its profile

Common questions

What does Google require before Appetier can connect?
Google gives Business Profile API access only to a profile that has been verified for 60 days.
Do we keep ownership of the Google profile?
Yes. The profile stays yours. Appetier does not take ownership of it.
Can we connect without signing in with Google?
Yes. Start a Manager connection in the console, then invite Appetier's listings account as a Manager in Google. This also requires Google's API access.
What happens to the menu Appetier reads from Google?
It goes into a draft of its own, apart from your menu import. It never replaces your menu, and you decide whether to use any of it.
Can we invent a category for our restaurant?
No. Google lets you choose only from its own list, and it asks for the most specific primary category that fits, such as Mexican restaurant. Appetier compares the categories on your live listing with your Appetier data.

Launch first, then connect it

Your storefront goes live in minutes from your logo and a photo of your menu. Add this connection whenever you're ready.