Articles

Guides and product updates

Latest product updates and best practices.

12 guides so far. The shortest takes 7 minutes to read and the longest 12. 12 also have a Spanish version.

What each topic covers

  • Restaurant Technology: What to ask a software vendor, how to test its live customer sites, and where AI and voice ordering help and stop.
  • Direct Ordering: Six benefits of ordering on your own site, each tied to a speed or search check we ran on five national chains.
  • Growth Ops: Setting up online ordering from a logo and a menu photo, and building a customer database from your own orders.
  • Performance & SEO: Website speed and search scores for the same five chains, and how to test your own site.
GloriaFood Shutting Down: What to Do by April 30

GloriaFood Shutting Down: What to Do by April 30

Oracle shuts GloriaFood down on April 30, 2027. Export your menu, customers, and orders first, then move to commission-free ordering that costs $0 to start.

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AI Phone Ordering Demo: What to Test on the Call

AI Phone Ordering Demo: What to Test on the Call

An AI phone ordering demo hides its failures. Twelve checks for any vendor's line, what a correct answer sounds like, and a worked test pass in eight calls.

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AI-Readable Restaurant Menu: How MCP Works

AI-Readable Restaurant Menu: How MCP Works

What an AI-readable restaurant menu is, what MCP means in plain words, and how an assistant order ends on your checkout. With a worked order and a checklist.

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Best Restaurant Online Ordering Systems Compared

Best Restaurant Online Ordering Systems Compared

Nine restaurant online ordering systems compared on published fees at three sales levels, with who each one fits best. We make one of them, and say so.

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Google Business Profile Audit for Restaurants

Google Business Profile Audit for Restaurants

Run a Google Business Profile audit on your restaurant in ten checks, see where each one lives in Google, and learn which gaps Sous fixes with your approval.

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Voice Ordering for Restaurants: How It Works

Voice Ordering for Restaurants: How It Works

How voice ordering for restaurants works on your own storefront and on the phone, with a worked order, the checks behind it, and what it never does.

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How to Build a Restaurant Customer Database

How to Build a Restaurant Customer Database

Build a restaurant customer database from your own orders: the fields, where each comes from, the guest groups worth having, and what a winback costs.

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AI for Restaurants: What It Does in 2026

AI for Restaurants: What It Does in 2026

What AI for restaurants does today: menu descriptions, Google listings, review replies, and winbacks. Where it should stop, and what to ask before you buy.

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Restaurant Technology: How to Choose in 2026

Restaurant Technology: How to Choose in 2026

How to choose restaurant technology with a 100-point scorecard, the questions to ask on a demo, and how to test a vendor's live customer sites yourself.

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Restaurant Website Speed: What We Measured

Restaurant Website Speed: What We Measured

We scored Chipotle, Sweetgreen, Shake Shack, Domino's, and Panera Bread on speed and search checks. Here are the numbers, and how to test your own site.

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Benefits of Direct Ordering for Restaurants

Benefits of Direct Ordering for Restaurants

Six benefits of direct ordering for restaurants, each tied to a website check we ran on Chipotle, Sweetgreen, Shake Shack, Domino's, and Panera Bread.

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How to Set Up Online Ordering for a Restaurant

How to Set Up Online Ordering for a Restaurant

Set up restaurant online ordering from a logo and a menu photo: what publishing needs, what the fee costs, and what a new storefront passes on day one.

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