Loyalty

Restaurant loyalty program software that enrolls guests while they pay

A restaurant loyalty program that lives in your checkout. Guests earn on every direct order, with no second app to download.

A guest's phone on a rewards page, showing stamps and the reward they are working toward.

Friction sinks a loyalty program before the offer does

Most programs lose guests at signup, before anyone sees the reward.

  • Joining means a second app and a second password.
  • Staff can't see a guest's points.
  • The reward shows up a week after the visit.
  • The reward costs more than your margin can carry.

Your restaurant loyalty system shows points where guests and staff look

It all runs on orders guests already place.

01

Tiers on spend or visits

Regulars move up by spend or by visits. Each tier gets its own earn rate and perks.

02

The balance in view while they order

Guests see their points before they pick anything. The reward comes off the same order.

03

Points staff can answer for

The balance sits with the order, so staff settle a rewards question at the counter without calling anyone.

04

Rewards spent at your register

A guest taps "Use at the counter" and shows a short code your cashier enters in your POS. Works on Square, Clover, and Shopify, though a sale refunded in your POS doesn't bring the reward back on its own.

05

Points for paying in person

Guests tap "Earn for this visit" and enter the receipt total. On Clover and Toast the points arrive a day later, and a refund after that day leaves them with the guest.

Members keep earning without anyone running it

Every direct order adds points and moves guests between tiers. Nobody stamps a card or updates a list.

01

Reward ideas from real orders

Sous suggests rewards and bundles from what your guests actually order, and you choose which ones go live.

02

Referral credit

A guest who brings a friend gets the credit without anyone checking.

Loyalty takes a few decisions to switch on

Setting the rules takes minutes. After that, every direct order earns on its own.

01

Decide what a point is worth

Pick earn and redeem rates that fit your margin, not a vendor's playbook.

02

Choose the rewards

A reward is a dish you already sell, at the price on your menu.

03

Turn it on at checkout

Guests join while paying. No app, no card, no sign-up screen.

Points follow guests between your site and app

01

Earn and redeem on your own site

Joining, earning, and redeeming all happen in your checkout.

See online ordering

02

The balance in their pocket

Guests with your app see their points before they open the menu.

See branded apps

03

Winbacks with a reward attached

A member who's gone quiet gets invited back with a reward to claim.

See restaurant marketing

See your checkout before you set a reward

Loyalty lives in your checkout, so see yours first. The test drive builds it from your site, and setting the first reward takes minutes once you start free.

A guest orders a Double Royale on a brioche bun with fries on a phone, picks a Royal Burger store, pays, and sees the order confirmed
  1. Open the burger
  2. Pick the bun
  3. Add the fries
  4. Add it to the order
  5. Pick the store
  6. Go to checkout
  7. Place the order
  8. See it confirmed

Rewards keep up with your menu prices

Connect a POS and each reward uses the item and price you already ring up. Change the price there, and the reward follows.

Loyalty FAQs

Questions about joining, abuse, and moving an existing program.

Is this a restaurant loyalty platform I run beside my ordering?
No. Points live in the same checkout, console, and guest record as your direct orders. No second login, no list to match to your sales.
Can we migrate an existing loyalty program?
Yes. Upload your current provider's export, up to 10,000 rows, and each member claims their points with the same email. Only points move over, and an imported contact isn't a marketing opt-in.
Do guests need an app to join?
No. Guests join at checkout on your ordering page, with nothing to install. Your branded app shows the same balance.
Which POS systems let guests use rewards at the register?
Square, Clover, and Shopify. Where a POS can't take a reward from outside software, guests redeem on your site and app. On Square, a guest who gives the cashier a phone or email also earns with nothing to tap, and the cashier sees their points.
How do you prevent reward abuse?
The earn rules, redemption limits, and per-guest caps you set stop anyone from gaming a reward.
Is loyalty available across locations?
Loyalty spans every location. Reporting rolls up in one place and still splits by store.
How do we measure loyalty ROI?
Repeat rate, redemptions, and revenue sit side by side for each reward. You can tell whether a reward paid for itself.
When do points land, and what if an order is never paid?
Points are awarded once an order is paid in full. A card order that's saved and never confirmed earns nothing, and neither does a part payment. Cash that staff record at the counter counts. An order earns its points once, however many times the payment is reported.
What happens to points when an order is refunded?
Points follow the money. A refund takes back the matching share of what the order earned, rounded in the guest's favor. If a gift card paid part of the order, only the card part's share comes back when that part is refunded. A voided payment takes back its full share, and recording the payment again returns them.
Can a balance go below zero, and does the guest owe anything?
Yes, when the points were already spent. The storefront shows zero, nothing is charged, and no tier reward issues until new orders lift the balance past a tier. An unspent reward the refunded order issued is revoked. A reward spent on a fully refunded or voided order comes back unless it has expired, and a partial refund doesn't restore it.
How fast does a new balance show, and who is told?
A guest who opens the rewards view sees points from a paid order within a minute. A guest who isn't signed in sees the tiers and no balance. Guests who allow push or email get a notice when points land or a tier reward is issued. A guest who turned both off still earns.
What does a restaurant loyalty program cost?
Nothing extra on Growth, and no fee per member. Loyalty adds nothing to the Growth fee beyond your direct orders, which stop at $199 a month per location.
How does a restaurant rewards program work here?
Guests earn points on every direct order and move up tiers by spend or visits. They redeem a reward you set, a dish you already sell, on the same order.
How do I start a restaurant loyalty program?
Decide what a point is worth, choose the rewards, and turn it on at checkout. Setting the rules takes minutes, and every direct order after that earns on its own.

Why loyalty works best on direct orders

Why a loyalty program works best on the orders you own.

01

Direct ordering benefits

Six benefits, each tied to a check we ran on national brands.

See the direct ordering guide

02

Book a table direct

Reservations and a walk-in waitlist on your own site.

See reservations

03

Appetier vs Sauce

Compare loyalty and POS sync alongside online ordering and fees.

See Appetier vs Sauce

04

Loyalty program playbook

Earn rules, each reward's cost as a share of spend, and a launch plan to fill in.

See the loyalty playbook

05

Software that shares the order

What to ask a vendor about loyalty, campaigns, and how each result is counted.

See the buying guide

06

Appetier vs Lunchbox

Which loyalty and marketing tools sit in Lunchbox's SMB plan, and which sit in Enterprise.

See Appetier vs Lunchbox

Start rewarding your regulars on their next order

Go live in minutes with loyalty already on at checkout.