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Restaurant SEO

Restaurant SEO software that ends at your checkout

Sous does the restaurant SEO that keeps your Google Business Profile current. Guests who search for you order straight from your own site.

Start freeTake a test drive

Use Appetier POS, included in Growth, or keep your POS: with write access, it takes the orders.

The Appetier console showing a Google search card with clicks, impressions, click rate, average position, and top searches, above a card of local map and Google positions.

An out-of-date listing turns searchers away

Getting found is half the work. The other half is what your listing says when they arrive.

  • Your listing shows last season's hours.
  • There's no link to order from you directly.
  • The menu on Google is a PDF from two years ago.
  • Your locations compete with each other in search.
  • Holiday hours go up late, or not at all.
  • Keeping any of it current is nobody's job.

Search results that show your real menu

Location pages and posts come from the hours and menu you already keep.

01

A page for every location

Each location gets its own page with address, hours, and menu. Every page ends at your checkout.

02

Prices Google can show

Google reads your items and prices as a real menu, not a PDF, and can show them in search results.

03

Posts with this week's menu

Posts go out on a schedule with your current dishes and offers. Nobody writes the weekly update.

04

Today's special, entered once

Type a special once. It shows on your site, Google listing, and social accounts, then comes down. The price is shown, not charged online.

05

A review ask after every direct order

Guests who opted in get one link to your Google review form after they order. Nobody is picked by how happy they seemed, and no reward is offered.

06

Dish reviews from guests who ordered

Guests who ordered a dish rate and review it, and Sous drafts your replies. A low rating is never hidden, and the stars may not show in Google results.

07

Your Google reviews on one page

One page shows Google reviews, review count, and reply rate by location, with a Sous summary of what guests praise and complain about. It reads Google only. Other review sites get a link.

Your Google Business Profile gets checked every week

It looks for wrong hours, missing holiday hours, a broken order link, and stale photos. You choose how much Sous fixes on its own.

01

Hours that match your POS

Hours, holiday hours, and categories are checked against your POS. Anything that stops matching gets corrected.

02

An order link that works

The order button on your listing points at your own checkout. A missing or broken link gets put back.

03

A weekly list of what changed

See every fix from that week, one line at a time.

See Sous

04

A weekly reading of where you show up

Each week Appetier checks where every location shows up on Google, on the map, in Google's AI answers, and in an AI assistant. The check is weekly, not live. It only reports, and Sous suggests any change.

Add each location once and the pages follow

Your listing keeps itself current after that.

01

Add your locations

Addresses, hours, and menus come from one source instead of five.

The Royal Burger home page opens its hours and location section, shows the week of hours and the map, and ends on the order button
  1. Open the hours
  2. See the week
  3. Order online

02

Read the pages

Each page is ready for Google. Check it and fix any detail in the console.

03

Watch where the clicks land

Rankings and clicks sit next to the direct orders they brought in.

Turn searchers into regulars

A search visit is worth more when it ends in an order and a new loyalty member.

01

Search clicks land on a real order page

Guests who tap your order link reach ordering that matches your POS.

See online ordering

02

Loyalty from the first order

Guests who find you in search can join loyalty while they pay.

See loyalty

03

A reason to order a second time

A guest who came from search and went quiet gets a winback.

See restaurant marketing

Your own site and listing, checked in about a minute

The test drive builds a storefront from your website. Sign up with an email at your own domain and the console opens with no card. Any other address saves a card first, and saving charges nothing. The free audit checks where your order button goes, how fast your site loads on a phone, and what Google shows.

Hours and prices change once

Change hours or a price in your POS and the listing picks it up. No second place to edit.

See integrations

Restaurant SEO FAQs

Questions about Google, location pages, and how soon search moves.

Do you manage Google Business profiles?
Yes. Sous posts updates and keeps hours and menu links current on your Google Business Profile. The profile stays in your name.
Will this replace our website?
Appetier runs your ordering and location pages. Your brand and domain stay yours, and a separate marketing site can sit alongside it.
How do location pages stay accurate?
Location pages use the same menu and hours as your storefront. A price or hours change reaches the page without a second edit.
Can we edit a page's title, description, and share preview?
Yes. Edit a page's title, description, and share preview in the console, and clear a field to bring the default back. Everything else Google needs on the page is set for you.
Do you build a page for each neighborhood?
No. Each location gets its own page that names its city, address, and hours, and Google matches that page to searches nearby.
Does this help with reviews?
Yes. Sous asks guests for a Google review after a direct order, and it answers reviews in your voice. A bad review, or one about an allergy or your staff, always waits for you. Ratings still come down to food and service.
Can I see where my restaurant shows up in local search?
Yes. Each week you see where each location shows up for nearby searches on Google, in map results, in Google's AI answers, and in an AI assistant. You also see the nearby restaurants that appear beside you and how fast their reviews grow.
How long until we see results?
Listing fixes show up quickly, often before rankings move. How long the rest takes depends on your market and your competition.

Measure what local search brings in

Speed scores we measured, how Appetier compares, and a free report on your own site.

01

Restaurant website speed

Speed and search scores we measured on five national brands.

See the speed results

02

Audit your Google Business Profile

Ten checks you can run in ten minutes, and the gaps Sous fixes with your approval.

See the profile audit guide

03

Appetier vs Owner

Compare SEO, ordering, loyalty, and POS sync.

See Appetier vs Owner

04

Score your current listing and site

A free report on what Google shows, then a private preview of your restaurant on Appetier.

Audit your website

05

Local SEO playbook

Fix your Google listing and give each location a page that takes orders.

See the local SEO playbook

Send searchers straight to your checkout

Connect your Google Business Profile and its order button opens your storefront. Nothing is charged until direct orders come in.

Start freeTake a test drive