Our story

A company built to give operators chain-level tools without tool sprawl.

Restaurants run on a stack of systems: POS, ordering, marketplaces, SEO, loyalty, and marketing. When those tools don’t agree, operators lose time, tickets, and trust.

Read our mission

Appetier brings those workflows into one console, with automation that handles the repetitive updates and guardrails that keep your team in control.

Founder

Built by an engineer with QSR and hospitality experience

Appetier is led by Shady Alzayat, bringing product engineering leadership and hands-on execution from first build to real-world scale.

Founder

Shady Alzayat

Shady is an engineering leader with 15+ years shipping web, mobile, and cloud products from prototype through launch while staying hands-on in the code.

He has led high-performing e-commerce engineering programs at Tillster and shipped 30+ products end-to-end across startup and enterprise environments.

He also brings hospitality operations experience, including leading a coworking space turnaround at Club Quarters Hotels through digital transformation and growth-focused tooling.

Before Appetier, he co-founded and built products like a GPS-powered B2B on-demand tool delivery platform.

  • 15+ years leading product engineering
  • 30+ products shipped end-to-end
  • Hands-on across web, mobile, and cloud
  • Led e-commerce engineering programs at Tillster
  • Hospitality ops experience driving digital transformation

May 2025

Appetier prototype launches.

August 2025

Native apps and POS integrations expand across three providers.

October 2025

New menu optimization logic debuts with full automated merchandising.

December 2025

Appetier AI restaurant OS officially releases to the public.

Our Values

How we build

  • Design with intent

    Every workflow and layout is measured against real hospitality and growth standards.

  • Ship with operators

    We co build features alongside real culinary and operations teams.

  • Keep control local

    Restaurants should own guest relationships, data, and margin.

Say hello

Book a session with our team to see the console in action or explore partnerships.

Schedule a demo