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Online ordering

A restaurant online ordering system your regulars will actually use

Restaurant online ordering where regulars reorder in a tap. Appetier builds your storefront from your website or a menu photo, live in minutes.

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A guest's phone on an online ordering page. A burger menu with photos, prices, and an order button.

Why guests abandon a restaurant online order

They wanted your food. A small gap sent them elsewhere, and each one has a fix:

  • Stale prices. One menu, published in about a minute.
  • Retyping a card. Returning guests have it saved.
  • Sold out, still orderable. A POS 86 closes the item online.
  • Hard to read on a phone. Built for a thumb first.

Regulars get through checkout in a few taps

Built for the guest who already knows what they want.

01

Short checkout

Returning guests skip the typing. Their card and address are saved.

02

One-tap reorder

Favorites and a reorder button for the guest who gets the same thing every Thursday.

03

Loyalty inside checkout

Guests earn and redeem on the order they're placing, and see their balance while they choose.

04

Branded web and app

Guests order on your own web address, and their sign-in emails come from your brand too. They can save the site to their home screen.

05

Order tracking

Guests see order status on their phone instead of calling.

06

Curbside pickup

Guests pick curbside at checkout and tap "I'm here" when they pull up. Arrivals show in your console, not on the kitchen tablet. Nothing tracks the guest's location.

07

Calories and nutrition on the menu

A dish shows calories and nutrition once you enter or confirm the numbers. Appetier works out none, and an unconfirmed number stays hidden.

08

Popular dishes, from real orders

Dishes guests reorder or order most get a plain badge once enough real orders back it. Turn badges off for the whole store.

09

Order from the table

Guests scan the code on their table, order, and pay on their phone. The table number reaches the kitchen.

10

Screens for the kitchen and the wall

Tickets from every channel land on one kitchen tablet. A menu board shows live prices and a code to order.

Upsells and menu checks run while you cook

Guests see add-ons that fit their order, and you hear about menu gaps before they do. Appetier can also test two versions of a page, and results wait for enough orders. You choose how much it does on its own.

01

Add-ons that fit the cart

Suggestions come from what guests order together, the time of day, and a signed-in guest's past orders. Offers you set by hand show first, and you can switch suggestions off.

A guest opens the cart at Royal Burger, taps the fries offer, and the fries join the order with the total updated
  1. Open the order
  2. Add the fries

02

A drink, a side, and a dessert in one tap

One tap adds all three. Members can earn extra points for a bigger order, up to a limit Appetier sets, and the cart shows how close they are.

03

Missing photos and allergens flagged

Items with no photo or allergen info get marked, so you fix them before a guest asks.

04

Fees and prep times stay current

Delivery fees and prep times come from your POS settings, so online orders show current numbers.

Your website or a menu photo opens your storefront

No designer to hire, no menu to type. A POS is optional and keeps your menu matched on its own.

01

Start from your site or a menu photo

Appetier reads your menu and colors off your website. Or Sous takes colors from your logo and reads the menu off a photo. A PDF menu with photos keeps each dish's photo.

Sous taking the owner to Branding, where the Royal Burger colors come from its logo and get saved
  1. Ask Sous for the logo colors
  2. Open Branding
  3. Pull colors from the logo
  4. Save the theme

02

Fix what it misread

Every item waits in a draft. Fix a wrong price or a merged modifier before anything publishes.

03

Choose how you sell

Pickup hours, delivery zones, prep times, and which upsells show at checkout.

04

Open the storefront

It goes live at your own web address with loyalty already on.

A guest orders a Double Royale on a brioche bun with fries on the website at desktop size, picks a store, pays, and sees the order confirmed
  1. Open the burger
  2. Pick the bun
  3. Add the fries
  4. Add it to the order
  5. Pick the store
  6. Go to checkout
  7. Place the order
  8. See it confirmed

One menu behind the storefront, the apps, and Google

01

An 86 in your POS closes the item online

Mark an item sold out in the POS and it comes off the storefront before anyone orders it.

See POS sync

02

Searches for your name end at this checkout

Your Google listing and location pages link straight to the storefront.

See restaurant SEO

03

The same checkout as your own app

Your iOS and Android apps come from the same logo and menu photo. Push to the lock screen is free to send.

See branded apps

Change a price without calling anyone

Ask Sous for the new price, save, and publish. About a minute later guests at every location see it, unless a location set its own. The test drive builds this storefront from your site.

Asking Sous to raise the Double Royale from $8.29 to $9.29 in the Appetier console, saving the price, and publishing the menu
  1. Open Burgers
  2. Pick the Double Royale
  3. Ask Sous for the new price
  4. Save the price
  5. Publish where Sous points

Orders on Appetier POS, or on yours

Appetier POS is included in Growth. Keep your own POS and its menu and prices stay matched, with orders printed there when it accepts them.

See integrations

Online ordering FAQs

Questions owners ask before moving regulars to direct ordering.

What is a restaurant online ordering system?
Software that puts your menu on your own site and app, takes payment, and sends each ticket to your kitchen. Appetier builds it from your website or a menu photo, keeps it matched to your POS, and takes no commission on any order.
Can we keep our existing menu structure?
Your POS structure carries over. Categories, modifiers, and price levels arrive as they are, and you can adjust them in the console.
Can we set our own pickup and delivery rules?
Hours, prep times, fulfillment options, and when to pause orders are set per location. A downtown store can stop delivery at nine while another keeps going.
Can we keep our current website and add online ordering to it?
Yes. Paste the Appetier menu, order button, reservations, and events into the site you have. Checkout opens your Appetier storefront in a new tab, and a menu pasted into your site doesn't help that site rank.
Can we take pre-orders for a holiday or a limited menu?
Yes. A pre-order event runs a limited-time menu with a cap on each item, open to everyone or members only, and shows units sold. Each event belongs to one location and sells at menu price. You send refunds for a cancelled event.
Where do the suggested add-ons come from?
From your own orders: what guests order together, the time of day, and what a signed-in guest ordered before. A new restaurant starts from what pairs well by kind of dish across Appetier restaurants, with no one identified, until its own orders take over. Suggestions come with Growth, and Insights shows what they added.
What happens to online orders when the kitchen is slammed?
First, Appetier promises new orders a little later, which needs your kitchen to mark orders ready. If tickets keep piling up, your own ordering pauses, and a message tells guests when it resumes. Guests can still order for later. You set how many minutes it may add and how long it may pause.
Does online ordering work well on phones?
Phones come first. The storefront is built for a thumb on a slow connection, and it works as well on a laptop.
Do you charge commission on direct orders?
No commission on any order. Your monthly fee follows direct sales: none under $500, $199 at most. No setup fee. Take cards on Appetier Pay at 2.9% + 30¢ online, or keep your own card processor.
Can we launch at more than one location?
Multi-location brands launch from a shared playbook and override it per store. Menus, hours, and pricing can differ where the market differs.

Fast on the phone your guests use

Slow pages lose orders on a phone. Our Royal Burger test store got these scores from Google Lighthouse, Google's page speed test. It ran on a slow phone connection on October 20, 2026.

Try the live storeRun the test yourself
100
Performance
100
Accessibility
100
SEO

Choosing a direct ordering system

How setup works, how Appetier compares, and a free score for the site you have now.

01

Catering and group orders

Headcount, lead time, and a deposit, on the same checkout.

See catering

02

Set up online ordering

What publishing needs, what the fee costs, and what a new storefront passes on day one.

See the setup guide

03

Score any vendor before you sign

Twenty checks to run on a vendor's live customer sites, and the fee to ask for at your own sales.

See the buying guide

04

Nine ordering systems, priced

What a month costs on Owner, ChowNow, Toast, Square, and five more at three sales levels, with who each one fits.

See the comparison

05

Leaving GloriaFood

Oracle shuts GloriaFood down on April 30, 2027. What to export first, and what a month costs after.

See the GloriaFood checklist

06

Appetier vs Owner

Compare direct ordering, fees, loyalty, and POS sync.

See Appetier vs Owner

07

Score the site you have now

A free report on where your order button goes, then a private preview of your restaurant on Appetier.

Audit your website

08

Conversion checklist

The steps where guests give up on an online order, and the fix for each.

See the conversion checklist

09

Appetier vs ChowNow

Compare monthly plans, card fees, and how many guests you can market to.

See Appetier vs ChowNow

10

Voice ordering for restaurants

How a spoken order reaches the cart, and what checks every line.

Read the explainer

11

What DoorDash charges

The commission by plan, read from DoorDash's pricing page, and what it comes to at three sales levels.

See DoorDash fees

12

What Uber Eats charges

The marketplace fee by plan, read from Uber's pricing page, and what it comes to at three sales levels.

See Uber Eats fees

13

What Grubhub charges

The commission and delivery fee by plan, read from Grubhub's pricing page, at three sales levels.

See Grubhub fees

Nothing is charged until direct orders come in

No order carries a commission. Saving a card moves no money, and a month under $500 in direct sales is free.

Start freeTake a test drive