CRM & marketing
Bring guests back automatically
Winbacks, VIP offers, and reorder nudges tied to real purchase behavior. No more blasting your entire list and hoping it works.
Works with Square, Toast, and more
Turn guest data into revenue
Operators need campaigns tied to real spend. Segment guests by recency, frequency, and spend, then automate winbacks and offers that drive reorders.
- Guest profiles with lifetime value
- Segmentation by behavior and spend
- Automated email, push, and SMS campaigns
- Abandoned cart and win-back flows
- Campaign performance reporting
What you replace
Replace guesswork campaigns
Replace generic blasts with lifecycle marketing tied to real orders and repeat behavior.
Marketplaces for repeat demand
Stop paying marketplaces to reach your own guests. Drive them to direct offers powered by your CRM.
Separate loyalty vendor
CRM and loyalty live together so offers match rewards without extra tools.
Disconnected SEO tools
Turn restaurant local SEO traffic into segments that convert.
Manual menu updates
POS sync keeps menu data accurate for targeted upsells.
What you get
CRM built for restaurant operators
Everything you need to trigger repeat visits without becoming a full-time marketer.
Behavior-based segments
Target guests by frequency, spend, and favorite items.
Automated journeys
Win-back, birthday, and VIP flows that run automatically.
Email + SMS orchestration
Run campaigns across channels from one console.
Offer performance tracking
See which messages drive direct orders and revenue.
Unified guest profiles
Every order, visit, and reward in one view.
Campaign ROI reporting
Understand performance by segment and campaign, based on orders, not clicks.
AI + guardrails
Stay consistent without becoming a full-time marketer
Use optional AI-assisted drafts and operator controls so campaigns stay on-brand and intentional.
Drafts and variations
Generate subject lines and message drafts you can edit before sending.
Audience suggestions
Get recommendations for segments based on recency, frequency, and spend.
Quiet-hours controls
Schedule sends around service and protect the guest experience.
Approvals and audit trails
Review sensitive campaigns and keep a record of what went out.
How it works
Launch campaigns without extra tools
Segment, automate, and improve in four steps.
Sync guest data
Pull guest history and order data from POS and online ordering.
Build segments
Group guests by behavior, spend, and visit cadence.
Automate campaigns
Launch lifecycle and promo campaigns across email and SMS.
Measure ROI
Track which segments and offers drive reorders.
Connect the pillars
Keep campaigns tied to every pillar
Use SEO, ordering, and POS data to keep segments current.
Convert direct
Send segments into POS-synced online ordering with loyalty rewards.
POS-synced online orderingSee it live
Watch a winback campaign go live in minutes
See how segments and automated journeys connect to ordering so every message leads to a clear next order.
Integrations
Connect marketing to ordering data
Appetier syncs guest data to email and SMS partners for richer campaigns.
CRM & marketing FAQs
Common questions about segmentation and automation.
Can we import existing guest lists?
Does Appetier support SMS?
Does Appetier support push campaigns?
Can we measure campaign ROI?
Do you offer templates?
Can we automate win-back?
Is this multi-location friendly?
Related
Related resources
See how CRM connects to ordering, SEO, and POS sync.
AI restaurant OS overview
Article on unifying ordering, loyalty, and campaigns.
Read AI restaurant OS overviewAppetier vs Owner
Compare CRM, loyalty, and POS sync alongside ordering.
View Appetier vs Owner comparisonReady to launch smarter campaigns?
Book a demo or start free to see CRM and marketing automation in action.