CRM & marketing
Restaurant CRM and marketing automation that drives repeat visits
Segment guests by behavior and trigger email and SMS that drives repeat orders. Real attribution tied to orders, not vanity clicks.
Works with Square, Toast, and more
Turn guest data into revenue
Operators need campaigns tied to real spend. Drive repeat orders with segments based on POS and ordering data, then measure ROI.
- Guest profiles with lifetime value
- Segmentation by behavior and spend
- Automated email, push, and SMS campaigns
- Abandoned cart and win-back flows
- Campaign performance reporting
What you replace
Replace guesswork campaigns
Replace generic blasts with lifecycle marketing tied to real orders and repeat behavior.
Marketplaces for repeat demand
Stop paying marketplaces to reach your own guests. Drive them to direct offers powered by your CRM.
Separate loyalty vendor
CRM and loyalty live together so offers match rewards without extra tools.
Disconnected SEO tools
Turn restaurant local SEO traffic into segments that convert.
Manual menu updates
POS sync keeps menu data accurate for targeted upsells.
What you get
CRM built for restaurant operators
Everything you need to trigger and measure repeat visits.
Behavior-based segments
Target guests by frequency, spend, and favorite items.
Automated journeys
Win-back, birthday, and VIP flows that run automatically.
Email + SMS orchestration
Run campaigns across channels from one console.
Offer performance tracking
See which messages drive direct orders and revenue.
Unified guest profiles
Every order, visit, and reward in one view.
Campaign ROI reporting
Measure revenue lift and repeat rate by segment.
How it works
Launch campaigns without extra tools
Segment, automate, and optimize in four steps.
Sync guest data
Pull guest history and order data from POS and online ordering.
Build segments
Group guests by behavior, spend, and visit cadence.
Automate campaigns
Launch lifecycle and promo campaigns across email and SMS.
Measure ROI
Track direct revenue impact and repeat rate lift.
Connect the pillars
Keep campaigns tied to every pillar
Use SEO, ordering, and POS data to keep segments current.
Convert direct
Send segments into POS-synced online ordering with loyalty rewards.
POS-synced online orderingProof
CRM that pays for itself
Operators see stronger repeat rates and cleaner segmentation within weeks.
26%
Increase in repeat visit rate
3x
Faster campaign launch time
18%
Higher revenue from targeted offers
Integrations
Connect marketing to ordering data
Appetier syncs guest data to email and SMS partners for richer campaigns.
CRM & marketing FAQs
Common questions about segmentation and automation.
Can we import existing guest lists?
Does Appetier support SMS?
Does Appetier support push campaigns?
Can we measure campaign ROI?
Do you offer templates?
Can we automate win-back?
Is this multi-location friendly?
Related
Related resources
See how CRM connects to ordering, SEO, and POS sync.
Restaurant growth OS overview
Article on unifying ordering, loyalty, and campaigns.
Read growth OS overviewAppetier vs Owner
Compare CRM, loyalty, and POS sync alongside ordering.
View Appetier vs Owner comparisonReady to launch smarter campaigns?
Book a demo or start free to see CRM and marketing automation in action.