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Single location

Online ordering for small restaurants, live in minutes

All you need is your logo and a photo of your menu. Nothing is charged until direct orders come in, and the fee stops at $199 a month.

Start freeTake a test drive

Works withand any system that gives you API access

One location means one person doing all of it

The owner of a single restaurant is also its web team, its marketing team, and the one who fixes the menu after close.

  • The order button on your site opens a marketplace.
  • A monthly software bill arrives in a slow month too.
  • The menu online still shows last season's prices.
  • Reviews sit unanswered for weeks.
  • Regulars order, and you never learn their names.

A small restaurant online ordering system on your own site

Guests order from you directly, and you keep their names and their orders.

01

Your own ordering site

Guests browse your menu, order, and pay at your own checkout. It's built for a phone first.

02

Live from a logo and a menu photo

Appetier builds the menu from your photo and the color scheme from your logo, then waits for you to check the draft.

03

Works with your POS

Your menu lives in Appetier. Connecting Square, Clover, or Toast is optional, and it keeps prices and sold-out items matched.

04

Your own web address

One DNS record puts your ordering site on a subdomain such as order.yourplace.com. The rest of your domain stays yours.

05

Cards at the standard rate

Take cards on Stripe at its standard 2.9% + 30¢, with no markup from Appetier, or keep the processor you have.

06

Loyalty at checkout

Guests join your rewards while they pay, and a regular who drifts gets invited back.

07

Delivery apps in the same queue

DoorDash, Uber Eats, and Grubhub orders land beside your direct orders. Appetier takes no fee on them.

Work you'd hand to a second person, if you had one

Sous is Appetier's AI agent. For a restaurant with one location, it's the extra pair of hands, and you decide how far it goes.

01

Menu descriptions written

Dishes with no description get one, and dishes with no photo get flagged. Sous doesn't touch a price without your say.

02

Your Google listing kept right

Connect Google once, and each week Sous corrects the hours, links, and categories on your listing that went out of date.

03

Google reviews answered for you

Sous replies to your Google reviews in your voice, and a review of three stars or lower is left for you.

04

A weekly look at what it did

Once a week you see what changed and which orders followed, with one switch to pause everything.

Live before the dinner shift

Nobody reviews your restaurant before it launches, and there's nothing to install.

01

Add your logo and a photo of the menu

Appetier builds your menu and your colors from them, and you check the draft.

02

Choose how guests pay

Take cards on Stripe, or stay with the processor you already have.

03

Save a card and publish

You publish with one priced item, a location ready to sell, and a card saved for verification. Saving it charges nothing.

One location, one capped fee

A percentage of direct orders that stops at the cap.

01

Nothing until orders come in

Growth takes 5% of direct orders until the fee reaches $199 in a month, then nothing. With no direct orders, there's no fee at all.

See pricing

02

The ordering site itself

The menu, the cart, and the checkout your guests use, in detail.

See online ordering

03

An agent for the chores

What Sous does each week, and how you set its limits.

See Sous

Your restaurant's new ordering site, before you sign up

The test drive checks your current website, then builds a private preview of your ordering site from it. There's no charge, no card, and no call.

A guest orders a Double Royale on a brioche bun with fries on a phone, picks a Royal Burger store, pays, and sees the order confirmed
  1. Open the burger
  2. Pick the bun
  3. Add the fries
  4. Add it to the order
  5. Pick the store
  6. Go to checkout
  7. Place the order
  8. See it confirmed

It fits around the register you have

If you ring up on Square, Clover, or Toast, connect it. Card payments stay with your processor or run on Stripe.

See integrations
  • Square
  • Toast
  • Clover
  • Stripe

Small restaurant ordering FAQs

What owners of one restaurant ask first.

What does online ordering cost a small restaurant?
Growth charges 5% of direct orders and nothing else. The fee stops at $199 in a month, and a month with no direct orders costs nothing.
Is it commission-free online ordering for a small restaurant?
After your fee reaches $199 in a month, yes: the rest of that month's direct orders carry no commission. Until then, each direct order pays 5%.
Do I need a website to start?
No. Appetier builds your ordering site from a logo and a photo of your menu. If you have a website, the test drive builds a preview from it.
Do I need a POS for online ordering?
No. Your menu lives in Appetier. A Square, Clover, or Toast connection is optional, and with it your prices and sold-out items follow the register.
How long does setup take for one restaurant?
A first location goes live in minutes. Publishing needs one priced item, a location set up to sell, and a saved card, which is verification and not a charge.
Can I keep DoorDash and Uber Eats?
Yes. Marketplaces bring new guests, and your site is where regulars reorder. Their orders land in the same queue with no Appetier fee.
What happens when I open a second location?
You add it in the same console, with the same menu and look. The fee cap applies to each location separately.

After the first direct order

Three places to go from here.

01

Restaurant SEO

Item pages and a Google listing that send searchers to your checkout.

See restaurant SEO

02

Restaurant marketing

Invite opted-in guests back by text or email.

See restaurant marketing

03

Franchisees and groups

What changes when the second location opens.

See franchisees and groups

Take your first direct order today

Nothing is charged until direct orders come in, so trying it costs a logo and a menu photo.

Start freeTake a test drive