Social media
Restaurant social media marketing that gets posted
Sous writes up to three posts a week from your own photos and menu. You approve each one, and they go out to your accounts on schedule.
Use Appetier POS, included in Growth, or keep your POS: with write access, it takes the orders.
Posting is the job that slips first
You know guests find you on their phones. The week fills up, and the account goes quiet.
- Nobody has time to write a caption after close.
- Good photos sit on a phone and never go up.
- Each channel wants its own size and its own wording.
- A special ends before anyone posts it.
Social media for restaurants, from draft to posted
Your food, your photos, your accounts.
01
Posts from your own photos and menu
Sous builds each post from dishes you already sell, so nothing looks like stock.
02
Up to three a week
A steady feed without a daily chore.
03
The accounts you already use
Connect Instagram, Facebook, Threads, TikTok, YouTube Shorts, Pinterest, Nextdoor, Bluesky, X, and Google once. Posts go to the ones you pick.
04
Short videos from your menu
Dish photos become a clip for Instagram, TikTok, and Shorts. The footage is always your own.
05
Specials that post themselves
Enter a special once. It shows on your site, your Google listing, and your social accounts, then comes down when it ends.
06
See what a post brought in
The Performance page shows the clicks, orders, and revenue each campaign earned.
You choose how much Sous does on its own
Sous is Appetier's AI agent. Start with every post waiting for your yes.
01
Approve each post
Each post waits for your approval until you allow more, and one switch pauses everything.
02
Give it a look first
An Instagram or TikTok post can't be taken back from Appetier once it is up, so check it before you approve.
Get posting in a few steps
Connect an account and Sous drafts the first week.
01
Connect your accounts
Sign in to each one you use from the console.
02
Review the drafts
Edit a caption, swap a photo, or skip a post.
03
Let it run
Approved posts go out on schedule, and the Performance page shows what they brought in.
Posts are one way to reach guests
01
Emails and texts to guests who ordered
Campaigns built from your order history.
See restaurant marketingYour menu and photos, as Sous reads them
The test drive builds a private preview of your restaurant from your website: your menu, your photos, your look.
Connect the accounts you already have
Instagram, Facebook, Threads, TikTok, YouTube Shorts, Pinterest, Nextdoor, Bluesky, X, and Google.
Restaurant social media FAQs
What owners ask before the first post.
Will Sous post without asking me?
Where do the photos come from?
Which accounts can I post to?
Can I take a post back?
Posts are not the only way in
The rest of how guests find you and return.
Keep your accounts busy without the chore
Connect an account, and the first drafts wait for your yes.