Appetier + Google Merchant Center integration

What works

With your access: Nothing to grant. Appetier sends your menu as a product feed through its own Google account, so you sign in to nothing and paste no ID or token.

On our own: The feed runs for any brand whose storefront has an address, so your menu can show as Google Shopping products without access to any account of yours.

What it does

Publishes a product feed of your menu with prices, availability, and ordering links, updated each time a menu, location, or brand change is saved.

Who it's for

Restaurants that want menu items visible on Google beyond the listing.

The feed moves when your menu moves

There's no file to export. Appetier pushes the feed again whenever a save changes what your storefront shows: the menu, a location, your copy, or your brand settings. A menu update reported by your POS triggers a push too. Mark a dish unavailable, and its product goes out as out of stock on the next push. Change a price in the POS, and Merchant Center gets the new price without anyone touching Google.

Each menu item becomes one product in the feed

Appetier sends your menu to Merchant Center, one product per item. Each product carries the item's name, description, price, photo when it has one, and whether it's in stock. The product link opens that location's storefront page, or the brand's order page when no location is named. Menu items have no barcode, so the feed tells Google none exists.

What stays out of Merchant Center

Only the item itself goes in. Modifiers, sizes, and add-ons aren't products of their own. Google shows the item's own price. The feed targets one country, language, and currency: the US, English, and US dollars. A private storefront preview built from the website audit never reaches the feed, because previews skip the listing sync entirely. Your Google Business Profile listing is handled separately, by the weekly listing check.

What a resend changes, and what it skips

A resend updates the product and never adds a copy. A cut-out photo goes to Google as the same photo on white, because a listing can't show a transparent one. Nothing goes out for a menu with no items, or for a brand with no storefront address, since Google refuses a product without a link.

What you set up in Google: nothing

Nothing. Appetier pushes the feed with its own Google account, into its own Merchant Center account. So there's no sign-in, account ID, feed label, or token for you to hand over. The sync runs for any brand whose storefront has an address. The feed lives in Appetier's Merchant Center account, not one of yours.