Sandwich shops and delis
A sandwich shop website where lunch is ordered before the line forms
Your sandwich shop website takes lunch orders by the hour and trays a day ahead. Start with a logo and a menu photo, and link Square, Clover, or Toast if you use one.

Noon to one decides the day
A deli earns most of its money in one hour, and every guest waiting at the counter is a sandwich the slicer has not made yet.
- A guest who sees ten people ahead walks to the next place.
- Breakfast sandwiches still get ordered at two in the afternoon.
- The office tray order arrives as a text with no headcount.
- Build your own orders get shouted over the slicer and made wrong.
- A sold-out special keeps selling.
Lunch hours, trays, and specials on one page
Guests order from your own site, and each item shows only when you serve it.
01
Items that show only in their hours
Set hours for each item, so breakfast sandwiches end at 11 and the lunch menu begins. Outside its hours, an item cannot be ordered.
02
Build your own, with required choices
Bread, protein, cheese, and toppings are choice groups with a minimum and a maximum, so a ticket never arrives without a bread. A guest picks inside the limits you set.
03
Order ahead for the lunch hour
Guests schedule an order up to 14 days ahead and pick a time slot. You set how far ahead and how many orders fit in each slot.
04
Office lunch in one link
A host shares a link, everyone adds their own sandwich, and each name prints on the ticket. The host pays for the whole order, up to 50 people, and the link stops after 24 hours.
05
Trays for the meeting
Take tray orders as catering orders with a headcount and a time. You set the minimum lead time and confirm each one, and a deposit runs on Appetier Pay.
06
Today's special, entered once
Type the soup of the day once and it shows on your site and your Google listing, then leaves both when it ends. A social post stays up once published, so each post names its day.
Set up between two lunch rushes
There is nothing to buy and nothing to install.
01
Send a logo and a photo of the menu board
Appetier reads the menu from the photo and takes your colors from the logo. You review the draft and apply it.
02
Set the hours and the choices
Mark when each item is served and what a sandwich needs picked. Take cards on Appetier Pay, or keep the processor you already use.
03
Save a card and publish
Publishing needs one priced item, a location ready to sell, and a saved card. The card is a check, and saving it moves no money.
What a deli pays
One fee on direct orders, and a slow month costs nothing.
01
Nothing until the orders come in
Growth takes no commission. It is a flat monthly fee set by direct sales, never above $199, and a month under $500 costs nothing.
See pricing02
The page lunch runs on
The storefront, scheduled orders, and group links your menu sits on.
See online ordering03
Trays and meeting orders
Catering orders with a headcount, a time, and a lead time you set.
See catering04
Specials that go out everywhere
The special you type once can reach guests who opted in to texts and emails.
See restaurant marketingYour deli menu, on its own ordering page
If your shop has a website, the test drive builds your ordering page from it. Free. Private. No call. An email at your shop's domain needs no card. Any other address saves a card first, and saving costs nothing. Without a site, start free with a logo and a photo of your menu.
Alongside the register you already run
Guests pay on Appetier Pay, and standard payouts to your bank are free. Any PCI compliant processor you already use works too. A tray deposit runs only on Appetier Pay. If you ring up on Square, Clover, or Toast, connect it and your menu stays matched.
Sandwich shop and deli FAQs
What counter owners ask before they turn on ordering.
What does a sandwich shop pay for online ordering?
Can breakfast items stop showing at lunch?
Can an office order sandwiches through one link?
How do trays for a meeting work?
Does the soup of the day reach my Google listing?
Can guests build a sandwich with required choices?
Next for a deli owner
A few places to check your numbers and your search.
01
Direct order savings
See what a month of direct orders keeps for you at your own volume.
See the savings tool03
Quick service restaurants
Curbside pickup and a faster counter for a shop with a line.
See quick service restaurantsLet lunch order from the desk
Nothing is charged until direct orders come in, so a slow week costs you nothing.
