Audit your local footprint
Start by reviewing your Google Business Profile, website location pages, and citations across local directories.
Inconsistent hours, duplicate listings, or outdated menus can hurt rankings and confuse guests.
Guide
Local SEO Playbook for Restaurants
A step-by-step plan to increase local visibility and drive direct orders.
By Appetier team2025-09-128 min
On this page
Optimize Google Business signals
Post updates regularly, keep photos fresh, and link directly to your ordering pages.
Use categories and attributes that match how diners search for your cuisine.
Build location pages that convert
Create pages that pair local keywords with direct ordering CTAs.
Add menu schema so search engines understand your offerings and surface rich results.
FAQs
How often should we update Google Business?
Weekly updates keep listings fresh and signal active management.
Do we need a page for every location?
Yes. Each location should have its own page with ordering links and schema.