Speed and UX basics
Ensure pages load quickly on mobile and remove unnecessary steps in checkout.
Keep primary actions visible and reduce distractions during ordering.
Checklist
Direct Ordering Conversion Checklist
A checklist to improve ordering conversion and reduce drop-off.
By Appetier team2025-09-056 min
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Menu and upsell strategy
Highlight best sellers and add-ons that fit the guest's order context.
Use clear modifiers and limit option overload.
Checkout and reorders
Offer saved payments, favorites, and one-tap reorder flows.
Confirm order accuracy and show pickup or delivery times early.
FAQs
What is the fastest way to reduce drop-off?
Reduce checkout steps and load times, especially on mobile.
Should we show upsells to every guest?
Yes, but keep them relevant and tied to the current cart.
Recommended product
Launch direct ordering that is built for conversion and repeat visits.
Online ordering