Cost and margin trade-offs
Marketplace commissions and service fees cut into every order.
Direct ordering keeps margin and gives operators pricing control.
Comparison
Direct Ordering vs Marketplaces Comparison
Compare fees, data ownership, and guest retention between direct ordering and marketplaces.
By Appetier team2025-10-025 min
On this page
Data ownership and loyalty
Direct ordering captures guest data that powers loyalty and CRM.
Marketplaces limit access to guest profiles and behavior.
Long-term growth impact
Direct channels build brand equity and repeat behavior.
Marketplaces drive volume but reduce long-term ownership.
FAQs
Is it realistic to shift volume off marketplaces?
Yes. Brands that invest in SEO, loyalty, and direct ordering can steadily grow direct share.
Do marketplaces still matter?
They can be useful for discovery, but direct ordering should capture repeat guests.