Bakeries

A bakery website that takes tomorrow's orders tonight

Your bakery website gets an order form for pre-orders, trays, and gift cards. You set the pickup slots, and the morning case sells what is left.

A guest's phone on a bakery's menu, with pastries, bread, and cakes, each with a photo and a price.

The counter is not the place to take a cake order

A bakery sells out early and bakes to a count. Orders taken by phone and by note do not hold a count.

  • The Saturday line is long and the phone keeps ringing.
  • A pickup time promised twice means two people at 8 a.m.
  • Thanksgiving pies run past what the oven can bake.
  • A message for the cake gets lost on a sticky note.
  • An allergy question needs the owner, and the owner has flour on their hands.

An order form that bakes to your count

Guests choose, pick a slot, and pay online. You keep the final say on every large order.

01

Pickup slots you control

Guests order for later, up to 14 days out. You set the slots and how many orders fit in each one.

02

Holiday caps on each item

Run a pre-order event for pies, king cakes, or a Mother's Day box with a cap on each item. An event belongs to one location.

03

Required choices on a custom order

Make size, flavor, and filling required before a guest can add the item. Each choice can carry its own price.

04

A note for the cake

A guest types the message and any request. You read it and confirm the order. A cake is not designed on the page.

05

Allergens you have confirmed

List the nine major allergens as contains or may contain. Guests see only the ones you confirmed.

06

Trays for an office or a party

Offices order trays with a headcount and a time. A minimum lead time applies, and a deposit runs on Appetier Pay.

07

Gift cards for the holidays

Guests buy a gift card online. The console shows what the bakery owes on the cards still out.

Live before the next bake

There is no hardware to buy and nothing to install.

01

Upload a logo and a menu photo

Appetier reads the case and the cake list off the photo and takes your colors from the logo. You check the draft and apply it.

02

Set your slots and caps

Pick how far ahead guests may order and how many orders each slot holds. Add a cap to any item for a holiday.

03

Save a card and publish

Publishing needs one priced item, a location set up to sell, and a saved card. Saving it moves no money.

What a bakery pays, and where the rest lives

The form is built on the same storefront every Appetier restaurant uses.

01

A flat fee that starts at zero

Growth is a flat monthly fee set by direct sales, with no cut of any order. A month under $500 costs nothing, and the fee stops at $199.

See pricing

02

Order for later, in full

Slots, lead times, and pickup rules live on the ordering pillar.

See online ordering

03

Trays and big orders

Headcounts, minimums, and deposits for offices and parties.

See catering

04

Gift cards that sell in December

How cards are bought, tracked, and redeemed.

See gift cards

Your case, as an order form

If your bakery has a website, the test drive builds an order form from it. It is free and private, and no one calls you. Without a site, start free with a logo and a photo of your menu.

Payments and the register you already have

Guests pay on Appetier Pay, and standard payouts to your bank are free. Any PCI compliant processor you already use works too. A tray deposit runs only on Appetier Pay. If you ring up on Square, Clover, or Toast, connect it and your menu stays matched.

Bakery FAQs

What bakery and pastry shop owners ask first.

What does a bakery pay for online ordering?
Growth takes no commission on any order. A month under $500 of direct sales costs nothing, and the monthly fee never passes $199.
Can I limit pre-orders to what the oven can bake?
Yes. You set the pickup slots and how many orders each slot holds, and guests order up to 14 days ahead. For a holiday, a pre-order event adds a cap on each item.
Can a guest put a message on a cake?
Yes, in an order note you read before you confirm. Appetier does not design the cake on the page, so a custom design stays a conversation between you and the guest.
Does the page show allergens?
Yes, but only the ones you confirmed. Each item lists the nine major allergens as contains or may contain. A guest never sees a guess.
Can a donut shop use the same order form?
Yes. A donut shop sets morning slots, caps a dozen box at a number, and takes the order the night before. The same pre-order tools run a bakery or a donut counter.
Can I take a deposit on a large order?
Yes, on catering orders such as trays. A minimum lead time applies, and deposits run on Appetier Pay. You confirm each large order yourself.

More for a shop that bakes to order

Price the case well, then find the next shop type that fits you.

01

Menu pricing guide

A worksheet for pricing the case against what each item costs.

Read the menu pricing guide

02

Ice cream and dessert shops

Flavor drops, party rooms, and gift cards for a sweet counter.

See ice cream and dessert shops

03

Direct order savings

A calculator for what a month of direct orders keeps.

Try the savings calculator

04

All industries

Every kind of kitchen Appetier is set up for.

See all industries

Sell out on purpose

Open the order form before the next holiday, and bake to the count you set.