Bakeries
A bakery website that takes tomorrow's orders tonight
Your bakery website gets an order form for pre-orders, trays, and gift cards. You set the pickup slots, and the morning case sells what is left.

The counter is not the place to take a cake order
A bakery sells out early and bakes to a count. Orders taken by phone and by note do not hold a count.
- The Saturday line is long and the phone keeps ringing.
- A pickup time promised twice means two people at 8 a.m.
- Thanksgiving pies run past what the oven can bake.
- A message for the cake gets lost on a sticky note.
- An allergy question needs the owner, and the owner has flour on their hands.
An order form that bakes to your count
Guests choose, pick a slot, and pay online. You keep the final say on every large order.
01
Pickup slots you control
Guests order for later, up to 14 days out. You set the slots and how many orders fit in each one.
02
Holiday caps on each item
Run a pre-order event for pies, king cakes, or a Mother's Day box with a cap on each item. An event belongs to one location.
03
Required choices on a custom order
Make size, flavor, and filling required before a guest can add the item. Each choice can carry its own price.
04
A note for the cake
A guest types the message and any request. You read it and confirm the order. A cake is not designed on the page.
05
Allergens you have confirmed
List the nine major allergens as contains or may contain. Guests see only the ones you confirmed.
06
Trays for an office or a party
Offices order trays with a headcount and a time. A minimum lead time applies, and a deposit runs on Appetier Pay.
07
Gift cards for the holidays
Guests buy a gift card online. The console shows what the bakery owes on the cards still out.
Live before the next bake
There is no hardware to buy and nothing to install.
01
Upload a logo and a menu photo
Appetier reads the case and the cake list off the photo and takes your colors from the logo. You check the draft and apply it.
02
Set your slots and caps
Pick how far ahead guests may order and how many orders each slot holds. Add a cap to any item for a holiday.
03
Save a card and publish
Publishing needs one priced item, a location set up to sell, and a saved card. Saving it moves no money.
What a bakery pays, and where the rest lives
The form is built on the same storefront every Appetier restaurant uses.
01
A flat fee that starts at zero
Growth is a flat monthly fee set by direct sales, with no cut of any order. A month under $500 costs nothing, and the fee stops at $199.
See pricing02
Order for later, in full
Slots, lead times, and pickup rules live on the ordering pillar.
See online orderingYour case, as an order form
If your bakery has a website, the test drive builds an order form from it. It is free and private, and no one calls you. Without a site, start free with a logo and a photo of your menu.
Payments and the register you already have
Guests pay on Appetier Pay, and standard payouts to your bank are free. Any PCI compliant processor you already use works too. A tray deposit runs only on Appetier Pay. If you ring up on Square, Clover, or Toast, connect it and your menu stays matched.
Bakery FAQs
What bakery and pastry shop owners ask first.
What does a bakery pay for online ordering?
Can I limit pre-orders to what the oven can bake?
Can a guest put a message on a cake?
Does the page show allergens?
Can a donut shop use the same order form?
Can I take a deposit on a large order?
More for a shop that bakes to order
Price the case well, then find the next shop type that fits you.
01
Menu pricing guide
A worksheet for pricing the case against what each item costs.
Read the menu pricing guide02
Ice cream and dessert shops
Flavor drops, party rooms, and gift cards for a sweet counter.
See ice cream and dessert shops03
Direct order savings
A calculator for what a month of direct orders keeps.
Try the savings calculatorSell out on purpose
Open the order form before the next holiday, and bake to the count you set.
