Identify price anchors
Review your top sellers and the items guests compare most often.
Anchor pricing helps keep perceived value consistent across the menu.
Guide
Menu Pricing Optimization Guide
How to optimize menu pricing without hurting demand or margins.
By Appetier team2025-09-227 min
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Balance margin and demand
Use pricing tests to find the sweet spot between margin and volume.
Avoid sudden price gaps that drive guests to marketplaces.
Sync pricing across channels
Ensure POS pricing matches web, app, and delivery channels.
Consistent pricing reduces guest confusion and support tickets.
FAQs
How often should pricing be reviewed?
Quarterly reviews keep pricing aligned with costs and demand.
Can pricing vary by location?
Yes. Use location-level overrides while keeping core pricing consistent.