Define your earn rules
Set points per dollar or per visit based on your margin goals.
Align earn rules with the behaviors you want to reward most.
Template
Loyalty Program Starter Template
A starter template for loyalty rules, rewards, and launch messaging.
By Appetier team2025-09-187 min
On this page
Choose rewards that protect margin
Offer rewards that feel valuable but keep food cost in check.
Use tiers to unlock higher value perks for VIP guests.
Launch and promote
Introduce loyalty during ordering and highlight rewards at checkout.
Use email and SMS to announce the program and invite enrollments.
FAQs
How many points should guests earn?
Start with a simple rule like 1 point per dollar and adjust based on redemption rates.
Should loyalty be tied to direct ordering?
Yes. It encourages guests to order directly and improves data accuracy.